5 talks for Women’s Equality Day — TED Blog

Today marks the 45th anniversary of Women’s Equality Day, which was designated in 1971 to celebrate the passage of the 19th Amendment, which gave women the right to vote in 1920. In commemoration of that milestone, and the miles we still have to go, here are five TEDTalks from past TEDWomen conferences about the state of…

via 5 talks for Women’s Equality Day — TED Blog

27 tips to become the MacGyver of Event Planning

  1. Decide your target audience first. Once you know who is coming, you will be able to decide the format, content, location, etc.
  2. Have a clear business purpose for holding the event. Is it a Product Launch? Is it a networking event or you want to develop customer loyalty?
  3. Always check school holidays and local festivals and events.
  4. Be realistic. Know your budget, time and capabilities.
  5. Make a list of everything you need. I use the WBS technique to divide the tasks in main products and develop from there every little task.
  6. Create SMART goals.
  7. Work smarter. Create an Excel file with your guest information: Full name, address, RSVP status, guest name, dietary restriction and all the important information for your staff.
  8. If is your own event, add to the Excel file some info like children, next holidays, dogs, company name. You will have some conversation starter there.
  9. Be observant of religion. Some cultures have dietary restrictions.
  10. In the UK you need to give at least 2 months notice if you want to have a big attendance.
  11. Depending on your audience, decide if is more suitable a paper card or an email invitation. For younger people, or people living in a considerable distance, is preferable to send it by email. For an older public living in a fair distance, send the print copy.
  12. Call the clients 2-3 days prior the event to confirm their attendance.
  13. Stay within budget!
  14. Develop a budget to have the event´s “blueprint”
  15. Schedule location. Consider capacity, elevators, parking space, stage or any equipment you may need.
  16. You need a good reason for people to attend. Are you providing educational content, freebies or a product demo?
  17. Try to get sponsors for your goodie bags.
  18. Always offer before taking. If you are trying to get goodies for your goodie bag, first offer to purchase something from the company. It always works!
  19. Plan your Publicity. The more organised you are, the more professional your event will be.
  20. Use further hashtags to create a sense of community around your event.
  21. Invite bloggers to gain audience before, during and after the event. They will work as ambassadors for your brand.
  22. Delegate. Learn how to delegate.
  23. Attitude is contagious. Have a charismatic person at the welcoming area to set the mood for the event.
  24. Look your best! Be comfortable but fashion forward
  25. After the event, send a note/email thanking them for coming. Bonus point if you send a picture of them at the event.
  26. Evaluate the event – collect feedback from participants
  27. If things go wrong: Be prepare for the unexpected and be ready to fill gaps!

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How-to get goodies for your Event´s goodie bag

Goodie bags are one of the main reasons why people attend events. Everybody wants to get some freebies no matter if is just a magazine or a sample-size hand cream. But what a disappointment if is just a magazine!

As Event Planner in the Fashion industry, I found that the easiest way to get goodies from perfumeries , chocolateries, etc; is to purchase something from them first. Order some regular size products to them -do not worry, they offer wholesale discounts- and offer to sponsor your goodie bags for the next event. Sell your audience to them offering ¨brand exposure¨ and after a few emails with the marketing department, you will get the samples for your goodie bags.

Another way is to go to your neighbours. Use the proximity excuse to get samples or freebies from companies whose businesses are near you. So for example, if you sell luxury pens, go to your neighbour the chocolatier and ask them some samples for the goodie bag. It will benefit both of you: you will get the samples and he will show your audience how good their chocolates are.

The third option is to go and sell your business to the marketing department of the company you want to sponsor your goodie bag. Share with them your business profile, your clientele and why you think is a good match for your event. You may be lucky and get the goodies.

Tips to handle goodies sponsors:

  1. Be specific. Send an email to them explaining HOW MANY samples you need, when is the event and WHEN are you collecting the samples.
  2. Collect the goodies at least 4 days prior to the event.
  3. Take pictures of the goodie bags before the event.
  4. Take pictures of your attendees carrying the goodie bags and send them to your sponsors with a “thank you” email – they also need to show the marketing efforts to their CEO!

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