22 Tips on Writing Successful Blog Posts

2c840e86d494c5e809f850b00a69ad29Writing a blog is like taking up yoga, you can study the poses but nothing can prepare you for the real thing feeling like a fool trying to master the Downward Dog. Or any pose.

I’ll give you 22 tips on how to write a successful blog post short enough that you will actually want to read. Ready? Let’s get started.

 

 

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

  1. Write about things that matter to you. Passion is infectious
  2. Inform, inspire and interact
  3. Do everything you can to understand who is reading your blog
  4. Give away your knowledge
  5. Get ideas from your audience
  6. Brainstorm regularly
  7. Write, Write, Write
  8. Write a list. Brainstorm. Write down everything you want to include in your post

  9. Start with your working title. I find “How-to” and “X Tips..” posts irresistible

  10. Pick a catchy title. Attractive and see if you can optimize it for SEO. Also, try to make it as short as possible

  11. Hook Them With The First Sentence. Write an intro and make it captivating. Use a thought-provoking question, statistics or a story to catch your readers´ attention

  12. Experiment with different styles of writing

  13. Make Every Word, Phrase & Sentence Count. Use Simple, Yet Precise, Words

  14. Shorten Your Sentences when possible

  15. Use Analogies

  16. Use Pop Culture References

  17. End With A Punchy Conclusion. You can either end with a thought-provoking question or a call-to-action

  18. Before you publish ask what you want your reader to do after reading your post and edit accordingly

  19. Put aside time to proofread and edit your posts.

  20. Publish selectively. No need to publish everything you write

  21. Give it time

  22. You’ll never please everyone so trust your instincts and keep on practising!

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Again, you will NEVER PLEASE EVERYONE so get to work!

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Sources

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