5 Storytelling Techniques For Killer Presentations

As an Event Planner having to give presentations of the coming events to  staff and clients,  I find it easier to start always with the story behind each event. Is not only about why we are hosting that event and for whom it is but also about showing the importance of each individual, the role (character) they play in each phase and in the outcome. Feeling part of the event itself makes it easier for everybody to stay tuned and enjoy.

Presentations without a story, will make your colleagues, staff, colleagues or friends bore to tears so  I have put together 5 of the most used storytelling techniques for your next presentation.



In the Heroe´s Journey or Monomyth, the hero is called to leave his home and sets out on a difficult journey. He moves from somewhere when they know into a threatening unknown place. Is only after overcoming a great trial that he returns home with a reward or newfound wisdom.

Key points:

  • Audience goes on a journey
  • Show benefits of taking risks
  • Newfound wisdom

You can find an example of this technique here:  The Heroe´s Journey Examples


The first part of the story is giving to setting the scene and is followed by just a series of small changes and rising actions before a climate conclusion.

Key points:

  • Overcoming different challenges
  • Builds tension
  • Delivering a conclusion

Have a look at this interactive plot diagram.




Layer three or more narratives within each other you place your story in the center and use the stories around it to elaborate or explain the central principle. The first story you begin with the last story you will finish.

Key points:

  • Using analogies
  • Showing a piece of wisdom passes to you
  • Explaining where your inspiration came from


“I remember when I first met…He told me…that he met (SOMEONE) who said to him…”

Example from LOU at NLP Techniques:

“I remember a few years back, I went to a Gary Halbert seminar. I couldn’t believe when I first saw him, very casual, laid back. He didn’t seem like this multi-millionaire direct response advertising genius that he was. He started the seminar with a story, ‘One of my mentors when I first started out in this business was Victor Schwab. I never actually met the man. I learned from his writings. Powerful stuff. One important lesson I took away from Schwab is, “You not only need to keep in constant contact with your customers, you also need to keep receiving a constant stream of important messages from people who can teach you and improve your life.” “I took my NLP Practitioner training in New York City. Some time later I received my NLP Master’s Certification in….”


The best speeches succeed because they contrast with an ideal, improved world. They compare what is with what could be. By doing this, the presenter draws attention to the problems we have in our society, personal lives, or businesses. The presenter creates and fuels a desire for change in the audience.

Key points:

  • Inspiring the audience to action
  • Creating hope and excitement


Or “in the midst of things”, you begin your narrative in the heat of the action, before starting over at the beginning to explain how you get there.

Key points:

  • Starting with the action
  • Backtracking showing how things were before
  • Picking up again after the action to follow the character´s goal

Example from Dostoyevsky´s “The Gambler”:

At length I returned from two weeks leave of absence to find that my patrons had arrived three days ago in Roulettenberg. I received from them a welcome quite different to that which I had expected. The General eyed me coldly, greeted me in rather haughty fashion, and dismissed me to pay my respects to his sister. It was clear that from SOMEWHERE money had been acquired. I thought I could even detect a certain shamefacedness in the General’s glance.

More info on IN MEDIA RES

You have the techniques now, go out and inspire people with your story!

Watch Joe Sabia: The technology of storytelling | TED Talk | TED.com

More inspiring videos on storytelling at How to tell a story | Playlist | TED.com. I really enjoyed Andrew Stanton´s “The clues to a great story”.



My name is Paula Arango Menendez and I am currently Marina Rinaldi´s Event Planner. I´m a Project Planner pursuing a certificate in Digital Media in Northwestern University´s Social Media Marketing Specialization. Feel free to reach out or connect with me at @paulaarangomen

Topics: Social Media Marketing, Content Marketing, High-quality Content

Target Market: CMO, SEOs, Marketers,  Event Planners


3 Essential Tips to Create Valuable Content

As a Social Marketer, you know that you need to create content that is both valuable and meaningful to your audience in a world were 27 million pieces of online content are shared daily (Why Content for SEO?). As a Social Marketer myself, I have found 2 articles describing the best practices for writing valuable content.

The first article, titled “6 Essential Tips to Create More Valuable Content” by Jeff Bullas, focuses on what Google considers “high quality” content with the acronym E-A-T: Expertise + Authoritativeness + Trustworthiness and how following these guidelines + knowing your clients  will result in building your Reputation and making your content popular.



The second article, written by Rich Brooks and titled “3 Ways to Create Highly Valuable Blog Content“, echoes the similar sentiments as that of the first article. He suggests that the best ways to create valuable content include finding the questions that your customers are asking via Quora, Linkedin answers, etc and create different kinds of content.


Drawing on these two articles and my experience as a Marketer, I have listed the 3 essential tips for you to create valuable content:

  • Know your customers – Who are you actually talking to? Are they clients, potential clients? Are they influencers?
  • Check your SEO – Show your expertise and build trust with your audience but do not forget to align your text with your SEO strategy
  • Vary your content – Use blog posts, tweets, video, podcasts, etc to connect with your audience

Starting today, “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”@pageonepower


byfxvxkwMy name is Paula Arango Menendez and I am currently Marina Rinaldi´s Event Planner. I´m a Project Planner pursuing a certificate in Digital Media in Northwestern University´s Social Media Marketing Specialization. Feel free to reach out or connect with me at @paulaarangomen

Topics: Social Media Marketing, Content Marketing, High-quality Content

Target Market: CMO, SEOs, Marketers, 


How to Write the How-to Blog Post in 13 Steps



How-to posts are irresistible because we want to avoid reading all the theory and get stuff done. We want to learn how to do things quicker, cheaper and better than other people and of course, saving us from the tedious learning curve.

Let´s get down to work

Step 1: Identify your audience. Who are you writing for?

Step 2: Choose your topic; “How-to-do WHAT”?

Step 3: Pick the perfect title. Don´t panic, you will re-think it on Step 9.

Step 4: Create an outline

  • Introduction: Sets the stage for what you plan to teach your readers how to do
  • Body: Explains each step involved
  • Conclusion: Summarizes your post with a reflection on what they just learned

Step 5: Write the Introduction

  • Write a compelling opening that empathizes with the reader´s problem or difficulty
  • Explain the problem
  • Explain the how-to steps

Step 6: Write the Body

  • Write a header that indicates you are about to get your hands dirty
  • List all the steps. Use words like “next”, “after” and “then” to show the change of steps
  • Go on to the Conclusion


Step 7: Conclusion

  • Let the reader know that there are no more steps
  • Summarize what the reader just learned
  • Add a call to action: encourage the reader to try what they have learned and/or to leave a comment

Step 8: Link to Additional Resources within your Post

What can you link to your post that will add value?

Step 9: Finalize your Title

Here is when you understand if the title you drafted has something to do with what you ended up writing about

Step 10: EDIT! EDIT! EDIT!

Step 11: Choose a relevant image

Step 12: Optimize your Text for Search Engines

Step 13: Hit Publish!

Do not panic if you pressed Publish and you forgot something, you can always edit and update the post.

Moving to my conclusion, I hope you find this How to write How-to blog posts useful. Do let me know if you have more steps you think I should add. But remember:

“Blogging is a conversation, not a code.”

-Mike ButcherIs all about your readers…

Here is an example of a How-to Blog post that will give you some more information about How to write blog titles. Is catchy isn´t it?

How to Master the Art of Exceptional Blog Titles





22 Tips on Writing Successful Blog Posts

2c840e86d494c5e809f850b00a69ad29Writing a blog is like taking up yoga, you can study the poses but nothing can prepare you for the real thing feeling like a fool trying to master the Downward Dog. Or any pose.

I’ll give you 22 tips on how to write a successful blog post short enough that you will actually want to read. Ready? Let’s get started.



Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

  1. Write about things that matter to you. Passion is infectious
  2. Inform, inspire and interact
  3. Do everything you can to understand who is reading your blog
  4. Give away your knowledge
  5. Get ideas from your audience
  6. Brainstorm regularly
  7. Write, Write, Write
  8. Write a list. Brainstorm. Write down everything you want to include in your post

  9. Start with your working title. I find “How-to” and “X Tips..” posts irresistible

  10. Pick a catchy title. Attractive and see if you can optimize it for SEO. Also, try to make it as short as possible

  11. Hook Them With The First Sentence. Write an intro and make it captivating. Use a thought-provoking question, statistics or a story to catch your readers´ attention

  12. Experiment with different styles of writing

  13. Make Every Word, Phrase & Sentence Count. Use Simple, Yet Precise, Words

  14. Shorten Your Sentences when possible

  15. Use Analogies

  16. Use Pop Culture References

  17. End With A Punchy Conclusion. You can either end with a thought-provoking question or a call-to-action

  18. Before you publish ask what you want your reader to do after reading your post and edit accordingly

  19. Put aside time to proofread and edit your posts.

  20. Publish selectively. No need to publish everything you write

  21. Give it time

  22. You’ll never please everyone so trust your instincts and keep on practising!

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Again, you will NEVER PLEASE EVERYONE so get to work!

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