3 Essential Tips to Create Valuable Content

As a Social Marketer, you know that you need to create content that is both valuable and meaningful to your audience in a world were 27 million pieces of online content are shared daily (Why Content for SEO?). As a Social Marketer myself, I have found 2 articles describing the best practices for writing valuable content.

The first article, titled “6 Essential Tips to Create More Valuable Content” by Jeff Bullas, focuses on what Google considers “high quality” content with the acronym E-A-T: Expertise + Authoritativeness + Trustworthiness and how following these guidelines + knowing your clients  will result in building your Reputation and making your content popular.

 

 

The second article, written by Rich Brooks and titled “3 Ways to Create Highly Valuable Blog Content“, echoes the similar sentiments as that of the first article. He suggests that the best ways to create valuable content include finding the questions that your customers are asking via Quora, Linkedin answers, etc and create different kinds of content.

 

Drawing on these two articles and my experience as a Marketer, I have listed the 3 essential tips for you to create valuable content:

  • Know your customers – Who are you actually talking to? Are they clients, potential clients? Are they influencers?
  • Check your SEO – Show your expertise and build trust with your audience but do not forget to align your text with your SEO strategy
  • Vary your content – Use blog posts, tweets, video, podcasts, etc to connect with your audience

Starting today, “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”@pageonepower

 

byfxvxkwMy name is Paula Arango Menendez and I am currently Marina Rinaldi´s Event Planner. I´m a Project Planner pursuing a certificate in Digital Media in Northwestern University´s Social Media Marketing Specialization. Feel free to reach out or connect with me at @paulaarangomen

Topics: Social Media Marketing, Content Marketing, High-quality Content

Target Market: CMO, SEOs, Marketers, 

 

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How to Write the How-to Blog Post in 13 Steps

 

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How-to posts are irresistible because we want to avoid reading all the theory and get stuff done. We want to learn how to do things quicker, cheaper and better than other people and of course, saving us from the tedious learning curve.

Let´s get down to work

Step 1: Identify your audience. Who are you writing for?

Step 2: Choose your topic; “How-to-do WHAT”?

Step 3: Pick the perfect title. Don´t panic, you will re-think it on Step 9.

Step 4: Create an outline

  • Introduction: Sets the stage for what you plan to teach your readers how to do
  • Body: Explains each step involved
  • Conclusion: Summarizes your post with a reflection on what they just learned

Step 5: Write the Introduction

  • Write a compelling opening that empathizes with the reader´s problem or difficulty
  • Explain the problem
  • Explain the how-to steps

Step 6: Write the Body

  • Write a header that indicates you are about to get your hands dirty
  • List all the steps. Use words like “next”, “after” and “then” to show the change of steps
  • Go on to the Conclusion

 

Step 7: Conclusion

  • Let the reader know that there are no more steps
  • Summarize what the reader just learned
  • Add a call to action: encourage the reader to try what they have learned and/or to leave a comment

Step 8: Link to Additional Resources within your Post

What can you link to your post that will add value?

Step 9: Finalize your Title

Here is when you understand if the title you drafted has something to do with what you ended up writing about

Step 10: EDIT! EDIT! EDIT!

Step 11: Choose a relevant image

Step 12: Optimize your Text for Search Engines

Step 13: Hit Publish!

Do not panic if you pressed Publish and you forgot something, you can always edit and update the post.

Moving to my conclusion, I hope you find this How to write How-to blog posts useful. Do let me know if you have more steps you think I should add. But remember:

“Blogging is a conversation, not a code.”

-Mike ButcherIs all about your readers…

Here is an example of a How-to Blog post that will give you some more information about How to write blog titles. Is catchy isn´t it?

How to Master the Art of Exceptional Blog Titles

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22 Tips on Writing Successful Blog Posts

2c840e86d494c5e809f850b00a69ad29Writing a blog is like taking up yoga, you can study the poses but nothing can prepare you for the real thing feeling like a fool trying to master the Downward Dog. Or any pose.

I’ll give you 22 tips on how to write a successful blog post short enough that you will actually want to read. Ready? Let’s get started.

 

 

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

  1. Write about things that matter to you. Passion is infectious
  2. Inform, inspire and interact
  3. Do everything you can to understand who is reading your blog
  4. Give away your knowledge
  5. Get ideas from your audience
  6. Brainstorm regularly
  7. Write, Write, Write
  8. Write a list. Brainstorm. Write down everything you want to include in your post

  9. Start with your working title. I find “How-to” and “X Tips..” posts irresistible

  10. Pick a catchy title. Attractive and see if you can optimize it for SEO. Also, try to make it as short as possible

  11. Hook Them With The First Sentence. Write an intro and make it captivating. Use a thought-provoking question, statistics or a story to catch your readers´ attention

  12. Experiment with different styles of writing

  13. Make Every Word, Phrase & Sentence Count. Use Simple, Yet Precise, Words

  14. Shorten Your Sentences when possible

  15. Use Analogies

  16. Use Pop Culture References

  17. End With A Punchy Conclusion. You can either end with a thought-provoking question or a call-to-action

  18. Before you publish ask what you want your reader to do after reading your post and edit accordingly

  19. Put aside time to proofread and edit your posts.

  20. Publish selectively. No need to publish everything you write

  21. Give it time

  22. You’ll never please everyone so trust your instincts and keep on practising!

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Again, you will NEVER PLEASE EVERYONE so get to work!

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