As a Social Marketer, you know that you need to create content that is both valuable and meaningful to your audience in a world were 27 million pieces of online content are shared daily (Why Content for SEO?). As a Social Marketer myself, I have found 2 articles describing the best practices for writing valuable content.
The first article, titled “6 Essential Tips to Create More Valuable Content” by Jeff Bullas, focuses on what Google considers “high quality” content with the acronym E-A-T: Expertise + Authoritativeness + Trustworthiness and how following these guidelines + knowing your clients will result in building your Reputation and making your content popular.
The second article, written by Rich Brooks and titled “3 Ways to Create Highly Valuable Blog Content“, echoes the similar sentiments as that of the first article. He suggests that the best ways to create valuable content include finding the questions that your customers are asking via Quora, Linkedin answers, etc and create different kinds of content.
Drawing on these two articles and my experience as a Marketer, I have listed the 3 essential tips for you to create valuable content:
- Know your customers – Who are you actually talking to? Are they clients, potential clients? Are they influencers?
- Check your SEO – Show your expertise and build trust with your audience but do not forget to align your text with your SEO strategy
- Vary your content – Use blog posts, tweets, video, podcasts, etc to connect with your audience
Starting today, “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.” –@pageonepower
My name is Paula Arango Menendez and I am currently Marina Rinaldi´s Event Planner. I´m a Project Planner pursuing a certificate in Digital Media in Northwestern University´s Social Media Marketing Specialization. Feel free to reach out or connect with me at @paulaarangomen
Topics: Social Media Marketing, Content Marketing, High-quality Content
Target Market: CMO, SEOs, Marketers,