How to Write the How-to Blog Post in 13 Steps



How-to posts are irresistible because we want to avoid reading all the theory and get stuff done. We want to learn how to do things quicker, cheaper and better than other people and of course, saving us from the tedious learning curve.

Let´s get down to work

Step 1: Identify your audience. Who are you writing for?

Step 2: Choose your topic; “How-to-do WHAT”?

Step 3: Pick the perfect title. Don´t panic, you will re-think it on Step 9.

Step 4: Create an outline

  • Introduction: Sets the stage for what you plan to teach your readers how to do
  • Body: Explains each step involved
  • Conclusion: Summarizes your post with a reflection on what they just learned

Step 5: Write the Introduction

  • Write a compelling opening that empathizes with the reader´s problem or difficulty
  • Explain the problem
  • Explain the how-to steps

Step 6: Write the Body

  • Write a header that indicates you are about to get your hands dirty
  • List all the steps. Use words like “next”, “after” and “then” to show the change of steps
  • Go on to the Conclusion


Step 7: Conclusion

  • Let the reader know that there are no more steps
  • Summarize what the reader just learned
  • Add a call to action: encourage the reader to try what they have learned and/or to leave a comment

Step 8: Link to Additional Resources within your Post

What can you link to your post that will add value?

Step 9: Finalize your Title

Here is when you understand if the title you drafted has something to do with what you ended up writing about

Step 10: EDIT! EDIT! EDIT!

Step 11: Choose a relevant image

Step 12: Optimize your Text for Search Engines

Step 13: Hit Publish!

Do not panic if you pressed Publish and you forgot something, you can always edit and update the post.

Moving to my conclusion, I hope you find this How to write How-to blog posts useful. Do let me know if you have more steps you think I should add. But remember:

“Blogging is a conversation, not a code.”

-Mike ButcherIs all about your readers…

Here is an example of a How-to Blog post that will give you some more information about How to write blog titles. Is catchy isn´t it?

How to Master the Art of Exceptional Blog Titles






The Insider`s Guide to Event Planning Podcasts



Are you an Event planner with not enough time to keep informed? Check out the Event Planning Podcast List that provides Tips, Techniques and Advice To Help You Plan Successful Events.



The Public Speaker Quick & Dirty Tips for Improving Your Communication Skills

Lisa B. Marshall hosts this one and she comes to this role with a wealth of communications and public speaking background. This one’s brief (usually under 10 minutes), but brilliantly filled with “a-ha” tips and techniques, for speakers AND for planners who hire them.

The Accidental Creative

With so much talk about events innovation, this podcast definitely keeps the creative fires stoked. Each episode focuses on how to thrive in today’s create-on-demand world.


Host by Will Curran, founder of Endless Entertainment, sits down with event industry influencers to discuss topics like event technology, event management and A/V.

Planner’s Planner Podcast

Any event needs good planning. It’s fundamental to ensuring it all works smoothly. But it’s not always easy to get good information on it. Planner’s Planner Podcast gives you all the insights on event planning.

Techsytalk Unscripted

Ready to look behind the curtain of the complicated event planning industry? Co-hosts Liz King and Ed Waffles bring you the kind of tips and tricks that only seasoned planners can. King and Waffles pick the brains of event hustlers from across the industry, looking for insight and case studies to share with listeners. For two of the most passionate, well-informed thought leaders in the industry, look no further than Liz King and Ed Waffles. You’ll be sure to learn as much as you laugh.

Meetings Podcast

Jon Trask and Mike McAllen (Grass Shack Events & Media) cover a wide range of topics, from meeting and event logistics to production, audio-visual and technology.

The Get-It-Done Guy’s Quick & Dirty Tips to Work Less and Do More

Efficient broadcasts, usually clocking in around 6 minutes. Recent topics include accelerating decisions, contingency plans, teamwork, and even tips for speeding up the public transportation experience. He’s funny, too.

Turn Of Events

Hosts Laura Lopez and Graham Wheeler (both from Social Tables) have a knack for finding fascinating subjects to interview about various aspects of event planning.

The Meeting Planning Madness Podcast

This is a bi-monthly, thirty minute podcast about all things event planning. Learn about the hardships and mishaps event professionals have overcome, and take away keen insights into the industry that you’ll be able to apply to your own events.

Meetings Podcast

Meetings Podcast covers a wide variety of topics, from special event planning, to event logistics,

The Savvy Event Planner

Tom Crowl hosts this popular event planning podcast, Crowl delves into event management, from start to finish. As for his qualifications, he has worked with event professionals around the world, entertainment agencies, caterers, businesses, and more to help them created fantastic events.





22 Tips on Writing Successful Blog Posts

2c840e86d494c5e809f850b00a69ad29Writing a blog is like taking up yoga, you can study the poses but nothing can prepare you for the real thing feeling like a fool trying to master the Downward Dog. Or any pose.

I’ll give you 22 tips on how to write a successful blog post short enough that you will actually want to read. Ready? Let’s get started.



Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

  1. Write about things that matter to you. Passion is infectious
  2. Inform, inspire and interact
  3. Do everything you can to understand who is reading your blog
  4. Give away your knowledge
  5. Get ideas from your audience
  6. Brainstorm regularly
  7. Write, Write, Write
  8. Write a list. Brainstorm. Write down everything you want to include in your post

  9. Start with your working title. I find “How-to” and “X Tips..” posts irresistible

  10. Pick a catchy title. Attractive and see if you can optimize it for SEO. Also, try to make it as short as possible

  11. Hook Them With The First Sentence. Write an intro and make it captivating. Use a thought-provoking question, statistics or a story to catch your readers´ attention

  12. Experiment with different styles of writing

  13. Make Every Word, Phrase & Sentence Count. Use Simple, Yet Precise, Words

  14. Shorten Your Sentences when possible

  15. Use Analogies

  16. Use Pop Culture References

  17. End With A Punchy Conclusion. You can either end with a thought-provoking question or a call-to-action

  18. Before you publish ask what you want your reader to do after reading your post and edit accordingly

  19. Put aside time to proofread and edit your posts.

  20. Publish selectively. No need to publish everything you write

  21. Give it time

  22. You’ll never please everyone so trust your instincts and keep on practising!

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Again, you will NEVER PLEASE EVERYONE so get to work!

Please share


The only Event Proposal Example that you will ever need

As promised, find below one of the proposals we created for one of the events we hosted at Marina Rinaldi. We followed the table presented in our previous post “How to write an Event Proposal” but changed a bit the layout.



The location of Marina Rinaldi Flagship Store makes it the perfect venue to launch the brand´s new products. The characteristics of this special capsule, created by Japanese designer Tsumori Chisato, fun colourful, young, trendy, gives us the opportunity to entertain our most loyal clients and engage with potential customers.

Furthermore, this new fresh capsule will allow Marina Rinaldi to get to younger audiences and explain what identifies and distinguishes the brand.

We decided to propose two events for the same product: a day and an evening event because of some of our client´s time constraints. Those contacted clients that were able to come during the day were not able to come during the evening and vice-versa. For that reason, and because we consider that the new capsule is a difficult product to present to our clientage, we put forward the idea of having two events.

Also, another issue we noticed is that customers prefer to come days later to try what they saw during the event. We believe that it makes sense to take advantage of Rachele being in London to offer to the appointed clients a styling session from our Image Consultant as another selling point for the capsule.


Name: Fun Japan
Date and Time: March 9th, 2016 from 12 to 17hs
Location: Marina Rinaldi London Townhouse
Description/ Theme: Launch of “Fun Japan” capsule


  • To launch the capsule collection in London store and show it to 20 customers during the event
  • To engage with clients and provide 8 styling sessions proposing the new capsule items

Estimated Budget: 1000 pounds

Projected number of attendees: 20
Target Audience: Marina Rinaldi´s selected clients. Segmentation based on previous purchases and clients tastes.

Message: Marina Rinaldi will celebrate the launch of the spring collection 2016 in March xx with a capsule specially created by Japanese designer Tsumori Chisato. The London Townhouse in Albemarle Street will host the “Fun Japan”, event, where the attendance will enjoy a fashion show and styling sessions accompanied by colourful cocktails.

Catering Models  290
Models  200
Photographer  285
 Total Estimated Costs  775 pounds

From 10 to 13.30hs: Styling sessions with clients
From 14 to 17hs: Models showcasing the items (break to be decided)
15hs: Rachele´s presentation with runway show
From 16 to 17hs: Styling sessions with clients


How to write an Event Proposal

For all of you who work in Marketing, Advertising, Public Relations or Retail and have no experience in Event Planning, here you have a simple template on how to write an Event Proposal. The table was created for a Fashion event but of course, you can customize it, adding or deleting the information you need.



Try to keep the name short and straight to the point. If the event is about the launch of a special collection, use the name or the theme of the collection, e.g., Fun Japan (Marina Rinaldi S/S16 in collaboration with Tsumori Chisato); Afternoon tea with a stylist (Marina Rinaldi April 2016), etc.

– Background. Explain the idea behind the event, what links the event to your company and why is important to host that particular event.

– Objectives. What is your company getting from it? Is it an opportunity to invite prospective clients, achieve money targets, networking or is about reputation? You will have to explain a bit more the objectives further down so just give some highlights on what is in for the company, what will they get from this activity.

These tables below will help you present your proposal to your superiors clearly.

Date and Time
Description/ Theme
Partners Budget Are you hosting the event with some other company?
Budget Estimated costs – you will give some numbers in the following table
Projected number of attendees How many people do you expect to attend?
OBJECTIVES Objectives Message Target Audience
  • Write them down with bullet points and remember that they must be realistic and measurable. E.g., “To launch the capsule collection in London store and show it to 20 customers during the event”.

Again, what is that you want to communicate during the event? Do you want to launch a new product or to entertain your clients? Do you want to promote a service you already provide?

Target Audience  Who is attending the event?
ESTIMATED COSTS SUGGESTED SCRIPT The final costs will be provided after the event
From … to … Outline the programme for the duration of the event. First the welcome, then maybe an introductory speech, etc.

If necessary, you can include here how long it would take you to organise the event. Do you need to allocate 10, 15 or maybe 30 hours to book the venue, choose the catering, send the invitations and wait for the RSVP?

Do keep it simple, the most important thing is to have a clear message and to invite the right people. Make sure that if you are launching a new product, you invite your loyal clients and future partners but if you are celebrating or promoting a service you already provide, it would be interesting to invite prospective clients -for them to see what you`ve achieved- and loyal partners to share the celebration with them.


What nobody says about first posts

Nobody cares about them.

Probably the only person that will read this post is you, who just typed in your search bar “how to write your first blog post” and ended up here because the title is quite catchy. As you just did, your target audience is most likely to type the topic they want to read about and then decide which result is more accurate. The truth is, nobody cares if its your first or most recent post, the important thing is the quality of your copy.

“You never get a second chance to make a first impression…” so you better write every post as if it was your first.

Paula Arango